Forplay™ was "Born in Hollywood" in 1986, originating as a retail store on the corner of Hollywood Blvd. & Wilcox, and catering to a wide cross section of local shoppers and tourists. Over the years, Forplay's flagship store became a favorite among young Hollywood celebrities and was frequented by local entertainment industry stylists looking for unique outfits for various television shows, motion pictures, and music videos.
Forplay™ is a leading designer and manufacturer of women's lifestyle fashion and apparel operating in the global marketplace. Our products are aimed to accentuate the freedom of personal expression, while recognizing the uniqueness of each individual.